ABOUT US

was born in 2022 from a simple observation: young creatives want frames that feel like an extension of their playlist—easy to switch, impossible to ignore.

We design every collection around the rhythm of city life, turning street corners, skate parks and late-night cafés into mood boards that dictate lens tints, temple angles and colour stories.

Our small-team approach means each drop is limited, numbered and shared like a secret handshake among friends who treat style as a daily creative exercise rather than a checklist.
 
The design studio sits one floor above our pop-up store, so we hear real-time reactions the moment a new silhouette lands—if it doesn’t earn a double-take within the first hour, we go back to the drawing board.

We favour lightweight acetates and flexible TR90 that slide effortlessly into a back pocket or backpack side pouch, because freedom of movement matters as much as the final mirror selfie.

From sunrise markets to sunset rooftop sets, frames are built to stay comfortable through playlist repeats, spontaneous detours and last-minute weekend hops.
 
Community is our compass: we cast local artists, DJs and design students as campaign faces, then hand over creative control so the imagery feels like it came from a friend’s camera roll rather than a boardroom brief.

Customer care lives at —real humans who understand midnight impulse buys and will help you choose between two lens tints without sounding like a chatbot script.

Whether you’re lining up for gallery opening drinks or cycling across town to a secret beach, slipping on a pair of is an open invite to join a like-minded crew who believe every sunny moment deserves its own soundtrack and its own signature frame.